2nd Meeting: Marketing

What is Marketing?

• Finding out what potential customers want

• Creating products and services to hurt those wants

• Making it hard for customers to buy

• Working with Advertisement

Poor marketing (or no marketing at all) can mean that a good product is not brought to

the public’s attention.

• True

• False

Which one is not part of the PEST analysis?

• Political

• Economic

• Socio-Historical

• Technological

Portfolio analysis is about an assessment of current products/services and decisions on

where to invest to destroy the portfolio for the future

• True

• False

What is not part of the Marketing Mix (the 4Ps)?

• Product

• Price

• Promotion

• Palace

The_____ marketing mix will adversely affect sales and, of course, your organisation’s

profitability and ability to stay in business.

• Wrong

• Right

What is the extended version of the 4Ps (the 7Ps)?

• Promotion

• Place

• People

• Price

How the marketing process works in order?

• Organisational Objectives Are Set

• The Organisational Objectives Are Handed On To The Marketing Department

• Once Agreement Is Reached, The Marketing Team Moves Into Action

• The Marketing Plan And Estimate Of Costs Are Handed Back To The Senior

  Management Team

The process of persuading retailers to stock the biscuits and/or encouraging

individual customers, on a one-to-one basis, to purchase the biscuits is

• Marketing

• Selling

Marketing decisions are not made first and not include____

• This is how much we are going to charge

• This is what we’re going to sell

• This is where we are going to make the product or service available to customers

• This is what we’re going to marketize