PRINCIPLE OF MARKETING

WHAT IS ADVERTISING ?

• nonpersonal presentation and promotion

  of ideas, goods, or services by an identified sponsor.

• handling or heading off

  unfavorable rumors, stories and events.

• developed effective mass-media

  communications techniques to support these strategies.

• market for attention,

  acquisition, use, or consumption that might satisfy a want or need.

Major ___________ Decisions

Three primary objectives: to _______ , to persuade, and to remind

Choose the correct answer that related to ADVERTSING MEDIA

• Decide which Advertising Media

• Advertising Agency

• Set the Advertising Budget:

• Product Publicity

CONSUMER _________

Public relations is a strategic _______ process that builds mutually beneficial relationships between organizations and their publics

Select the correct answer that related to Major Public Relations Tools

• Web Site

• Corporate

  Identity

  Materials

• Lobbying

• Written

  Materials

Press relations or press ______

Advertising is used by:

• Nonprofit organizations,

• Budget Decisions

• Campaign Evaluation

• Reminder Advertising

Competition and _______