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Basic MKT
Quiz
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Other
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University
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Medium
Braprut Sawatwipachai
Used 6+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which P is not in the marketing mix (4P)?
Product
Price
Promotion
Position
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which key marketing concept best describes basic human requirements?
Wants
Demand
Needs
Value
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a desire for a specific item with ability to pay?
Wants
Demand
Needs
Value
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Something we can’t live without” is
Wants
Demand
Needs
Value
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Something for your status or lifestyle” is
Wants
Demand
Needs
Value
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which document that all of strategies come together?
Sales manual
Employee handbook
Research plan
Marketing plan
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which C is not in the new marketing mix (4C)?
Customer's value
Cost
Customer
Communication
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