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MR Chapter 2

Authored by Tow Moy

Social Studies

6th - 8th Grade

Used 2+ times

MR Chapter 2
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q1. In doing marketing research, a researcher cannot list the objectives without an understanding of the decision situation.

 

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q2. The first step in defining a problem is to identify relevant variables?’

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q3. The first step in defining a problem is to ascertain the decision-maker’s objectives?’

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q4. The iceberg principle illustrates that many marketing problems are neither visible nor understood by marketing managers.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q5. A research objective defines what research should accomplish.

 

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q6. Which of the following is not part of defining a problem?

A.

Ascertain decision-maker’s objectives

B.

Understand background of the problem

C.

Determine the unit of analysis

D.

Determine the sampling procedure

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q7. In the problem definition process, which stage precedes specifying the research questions?

A.

Determining the relevant variables

B.

Understanding the background of the problem

C.

Ascertaining the decision-maker's objectives

D.

Determine the unit of analysis

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