Sports Marketing Unit 1 Vocab Review

Statistical data describing the characteristics of a population, including factors such as age, gender, income, education, and geographic location.

• Marketing Mix:

• Marketing

• Discretionary Income:

• Demographics:

The amount of money an individual or household has left over after essential expenses (like taxes and basic needs) are paid, which can be used for non-essential purchases and investments.

• Media:

• Media Rights

• Discretionary Income

• Economic Utility

The process of promoting and selling products or services, including activities like market research, advertising, distribution, and customer relationship management.

• Marketing

• Media:

• Media Rights

• Benefits Derived:

A combination of product, price, promotion, and place (distribution) strategies that a company uses to influence customer behavior and achieve marketing goals.

• Media

• Marketing Mix

• Marketing Concept:

• Market Share

Channels or platforms used to communicate and deliver messages to a large audience, including television, radio, newspapers, magazines, and digital platforms.

• Media

• Benefits Derived:

• Marketing Concept

• Target Market

The legal permissions granted to entities (like broadcasters or streaming services) to broadcast or distribute content, such as sports events, movies, or TV shows.

• Ratings

• Target Market

• Media Rights

• Fandom

The value, satisfaction, or advantages a consumer gains from using a product or service, often categorized as functional, emotional, or social benefits.

• Patronage Purchase

• Benefits Derived

• Rational Purchase:

• Media Rights

The value that a product or service adds to a consumer's life, encompassing attributes like form, time, place, possession, and information utility.

• Opportunity Cost:

• Ratings:

• Media

• Economic Utility

A buying decision influenced primarily by emotional factors, personal preferences, or sentimental attachments rather than purely rational considerations.

• Marketing Concept

• Emotional Purchase:

• Marketing Share

• Rational Purchase:

A subgroup of consumers who share specific characteristics or needs that make them distinct from the broader market.

• Market Segment

• Marketing Concept

• Media

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