DMNM

Which one of the following statements is true?

• LinkedIn works best for B2B organizations

• Youtube is great for driving traffic to your product catalog on your website

• Pinterest is excellent for businesses that operate in the consumer market

• Facebook  is a great social network platform to show customers how to use your products

What do you mean by RoAS & LTV in the context of marketing?

• RoAS stands for "Return on Advertising Spend," and it measures the revenue generated from marketing efforts compared to the cost of those advertisements. LTV stands for "Lifetime Visitor Tracking," and it calculates the average duration of time visitors spend on a website.

• RoAS stands for "Ratio of Advertising Spend," and it calculates the number of ad impressions received per dollar spent. LTV stands for "Long-Term Value," and it represents the estimated revenue a customer will generate over their entire relationship with a company.

• RoAS stands for "Revenue on Ad Spend," and it measures the revenue generated from advertising efforts compared to the cost of those advertisements. LTV stands for "Lead to Visitor Ratio," and it quantifies the effectiveness of converting leads into website visitors.

• RoAS stands for "Return on Ad Spend," and it measures the revenue generated from advertising efforts compared to the cost of those advertisements. LTV stands for "Customer Lifetime Value," and it represents the total revenue a business can expect to earn from a single customer over their entire relationship with the company.

What is an attribute that does NOT affecting the Google Page Rank Algorithm

• Trust & Authority of the host domain

• Link popularity of the specific page

• Date Modified" metadata of a web page.

• Anchor text of the external links to the page (Back Links) to user engagments of the page

Which of the following metrics is used to measure the percentage of visitors who leave a website after viewing only one page?

• Click Through Rate

• Session Rate

• Bounce Rate

• Open Rate

Which of the following is NOT done by a Search Engine

• Crawling

• Indexing

• Content Creation

• Retrieving

Which is the 3 letter acronym is  NOT used in the Digital Marketing context

• DDP

• DMP

• SSP

• CDP

Fill in the blank. App Store Optimization is similar to _____ from the web world

• SEM

• SMM

• SEO

• ASA

Which of the following is a new audience segmentation in the new digital world?

• Demographic

• Appographic

• Geographic

• Psychographic

How has distribution (one of the 4Ps) got distrupted in the new digital era

• Dis-intermediation

• Re-intermediation

• Informediation

• Association

Which one is NOT a pricing methodology manifested in the  new digital era

• Bidding

• Tier based pricing

• Freemium

• MRP