Espresso T2W8 Review

Match the following

• 보편적인

• customization

•  맞춤화

• global

• 세계적인

• to analyze

• 분석하다

• to adjust

• 조정하다

• universal

Match the following

• 부유한 엘리트

• rich elite

• 하류층

• lower class

• 중산층

• middle class

• 상류층

• upper class

Match the following

• 사치

• chauffeur

• 다국적의

• luxury

• 운전기사

• slight

• 영토

• territory

• 약간의

• multinational

"White collar" refers to someone working in a factory and "blue collar" refers to someone with an office job.

• True

• False

Multinational companies need to customize their products when they move into a new territory or market.

• True

• False

What are some examples that multinational companies do to customize their products for success in Korea.

• making everything "zero" like "coke zero" or "Dr. Pepper zero"

• limited edition brands

• luxury items that cost more but look nice

Adding "-ize" after a noun or adjective makes it a verb.

• True

• False

​ (a)   is an important​ (b)   for selling around the world. This can​ (c)   both high-end​ (d)   ​as well as mass-market​ (e)   brands.

• Customization
• consideration
• affect
• luxury goods
• consumer

One size _______________. = Companies can sell the same products all around the world without customization.

You can use "-ize" to make up new words like "Americanize" and "Koreanize."

• True

• False