Unit 1 Product & Service Development & Planning

Unit 1 Product & Service Development & Planning

9th - 12th Grade

15 Qs

quiz-placeholder

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Unit 1 Product & Service Development & Planning

Unit 1 Product & Service Development & Planning

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

NCA CTE Teachers

Used 10+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What encompasses all the techniques businesses use to build awareness around their products and is generally what people think of when they think about marketing?

price bargaining

promotion


  • quality

distribution

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What term best refers to the act of creating a name, symbol, or design that is easily identifiable by customers of a company?

segmentation

code of conduct

branding

distribution

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Because _____ is not an ideal situation for many businesses, most of them try to get around price competition by focusing on differentiating their products and offering more value to customers than their competitors.

quality control

brand equity


  • price reduction

life-cycling

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Examples of the four most common and effective promotional techniques used marketing include advertising, direct marketing, telemarketing, and _____.


price increases

word of mouth

public relations

osmosis

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What function of marketing deals with how businesses gather and interpret information about their customers?

pricing

service management

distribution strategy

marketing information management

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Question

The financing function of marketing deals with the flow of _____ within a business.

equity

products

advertising

revenue

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What part of a product mix describes how closely related each of the company's product lines are to each another, not just in terms of production but also in terms of use and distribution?

width

length

depth

consistency

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