Unit 1 Product & Service Development & Planning

Quiz
•
Business
•
9th - 12th Grade
•
Hard
NCA CTE Teachers
Used 10+ times
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15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What encompasses all the techniques businesses use to build awareness around their products and is generally what people think of when they think about marketing?
price bargaining
promotion
quality
distribution
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What term best refers to the act of creating a name, symbol, or design that is easily identifiable by customers of a company?
segmentation
code of conduct
branding
distribution
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Because _____ is not an ideal situation for many businesses, most of them try to get around price competition by focusing on differentiating their products and offering more value to customers than their competitors.
quality control
brand equity
price reduction
life-cycling
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Examples of the four most common and effective promotional techniques used marketing include advertising, direct marketing, telemarketing, and _____.
price increases
word of mouth
public relations
osmosis
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What function of marketing deals with how businesses gather and interpret information about their customers?
pricing
service management
distribution strategy
marketing information management
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Question
The financing function of marketing deals with the flow of _____ within a business.
equity
products
advertising
revenue
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What part of a product mix describes how closely related each of the company's product lines are to each another, not just in terms of production but also in terms of use and distribution?
width
length
depth
consistency
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