HOTE Workshop Day 1 Recap

This is the act of promoting or selling your product.

• Branding

• Marketing

This creates context for how your company is perceived.

• Branding

• Marketing

What is the first and most crucial step in developing your brand and taking it to market?

• Develop

• Understand

• Create

• Measure

By end-user, which target segment is the biggest Supplements and Vitamins consumer globally?

• Geriatric

• Adults

• Pregnant Women

• Children & Infants

Regulatory compliance and stringent labeling requirements are one of the challenges in the Supplement & Vitamin market

• True

• False

In the consumer study on the PH market, what is the main reason why Gen Z and Ys take supplements?

• Mood/Anxiety Reduction

• Improve Gut Health

• Immunity Boost

• Hair/Skin/Beauty

In the same study, which micro/macronutrient do Gen Zs and Ys look for most when choosing food/vitamins/supplements?

• Vitamin B

• Vitamin C

• Zinc

• Calcium

For double points: How much is the PH Supplements & Vitamins Market valued at in $___Mn?

What is the main mission of the fastest growing multivitamin US brand, Ritual?

• To be the number one source of health food products and supplements

• To bringing energy and happiness in the lives of every Filipino

• To bring more transparency to supplements

• To empower extraordinary health

What is not a new supplement ingredient cited in the Global Market Study Report of 2023?

• Functional Mushrooms

• Ashwagandha

• Irish Sea Moss

• Turmeric