IBE Quiz Chap 7

What are the four broad categories of the Marketing Mix?

• Product, Price, Promotion, Place

• Product, Price, Promotion, Public Relations

• Production, Price, Promotion, Place

• Product, Pricing, Public Relations, Place

Which of the following refers to an item that satisfies the consumer's needs or wants?

• Promotion

• Price

• Product

• Place

Which promotional mix element involves communication between an organisation and the consumer of a product or service?

• Sales promotion

• Personal selling

• Advertising

• Public Relations

Which type of marketing strategy involves print advertisements, billboards, flyers, and more?

• Direct marketing

• Traditional marketing

• Social media marketing

• Direct marketing

Which distribution channel involves businesses selling directly to individual customers without the involvement of retailers?

• Business to Business (B2B)

• Business to Consumer (B2C)

• Consumer to Consumer (C2C)

• Consumer to Business (C2B)

What is the main purpose of sales promotion in the promotional mix?

• To build long-term customer loyalty

• To communicate directly with customers

• To persuade potential customers to buy products or services

• To manage the business's global image

Which of the following is NOT a form of broadcast media in the marketing strategy?

• Television

• Radio

• Print advertisements

• Cinema

What is the main advantage of using digital marketing channels for advertising?

• Limited reach to potential customers

• Low cost and wide audience reach

• Difficulty in measuring advertising effectiveness

• Dependency on traditional media outlets

What does B2C stand for in distribution channels?

• Business to Business

• Business to Consumer

• Consumer to Business

• Consumer to Consumer

What is the purpose of the Marketing Mix in business decision-making?

• To increase the complexity of product offerings

• To create confusion among customers

• To understand and plan a successful product or service offering

• To limit the number of distribution channels used