Quiz 1

Which of the following best defines marketing?

• Selling the product

• Identifying needs and creating, communicating and delivering values

• Informing the consumers about the availability of product

• Promoting a product on Instagram

The philosophy where focus is on satisfying consumers' needs and want

• Selling Concept

• Societal Marketing Concept

• Marketing Concept

• Production Concept

The Government of India is marketing the Incredible India campaign. They are Marketing______

• Organization

• Place

• Event

• Ideas

The acronym CCD in marketing does not include

• Communicating

• Creating

• Delivering

• Converting

The philosophy where focus is on mass production at low cost without considering what consumers want

• The Product Concept

• The Production Concept

• The Exchange Concept

• The Societal Marketing Concept

Marketing by Air India is an example of marketing of______

• Goods

• Place

• Event

• Services