Fluevog Quiz, Consumer Behavior Group 4, MRKT 1299

How does Fluevog appeal to its targeted consumers?

• Offering mass customization so anyone could personalize their own shoe

• Collaborating with individuals/groups that reflect aspects of their lifestyles

• Showcased multiple forms of interactive advertisements

• Utilized strategic product placement in popular media as promotional content

How has the counterculture movement that began in the 1960s from a fashion perspective impacted the introduction of Fluevog?

• Promoting the continued adoption of uniformity with classic styles

• The lack of influence on fashion from counterculture had a minimal impact on Fluevog

• Rejection of traditionalism paved the way for individualism through unconventional styles

• Favouring the established social norms of conformity through formal attire

What was the first shoe fox and Fluevog sold?

• Ankle-length lace up heel in a series of colors for men and women

• Ankle-length leather heel in a dark blue for women

• Knee-high lace up patent leather heel for men, it came in a rainbow of colors

• Knee-high length heel for men in dark colors

What is the name of Fluevog's Facebook community group?

• Flummunity

• Fluevog Community

• Fluevogers

• Fluevogers Community

John Fluevog is NOT interested in....

• taking control over his own shoe design

• creating shoe designs that are true to his emotions

• making his business mainstream

• making his business small

People use Fluevog as...

• A traditional shoe style to not stand in the crowd

• a medium of self-expression to express their individuality

• A medium of conformity

• a conventional shoe to blend with the others

How was Fluevog viewed by people back in the day that has changed in today's culture?

• As a medium to express uniqueness

• As a medium to stand in the crowd

• As a medium of self-expression

• As an outrageous choice of fashion

What was Fluevog's way of crowdsourcing strategy?

• Creating Fluevog Creative to encourage designers all around the world and advertise the product more diversely

• Creating Flummunity through Facebook to encourage people to post their designs on the social platform

• Creating a poll through Instagram for the followers to vote on their liked design

• Doing live on social platforms to do live voting, where people can vote and comment real-time

How has Fluevog showed their sustainability efforts?

• Promoting shoes with natural fibres

• Promoting one of a kind and unique shoe-piece

• Promoting shoes with reusable materials

• Promoting high-quality and durable shoes

What does Fluevog's emphasis on sustainability align with?

• Keeping up with fashion trends

• Ethical production of footwear

• Collaborating with fashion influencers

• Expanding its product line