Marketing by Needs - Workshop Final Demo

Psychological Needs Category, include ?

• Esteem

• Self-Actualization

• Love & Belongingness

• Safety

REORDER the following Levels of Maslow's Hierarchy of Needs Pyramid.

Safety (SAF)

Self-Actualization (SA)

Love & Belongingness (LB)

Esteem (ES)

Physiological (PH)

A Person seeks to become the Chief Executive Officer (CEO) of PepsiCo one day to feel recognised, have high status & prestige and feel more free & less controlled by his superiors.

He wishes to achieve which of the following NEEDS ?

• Self-Actualization

• Love & Belongingness

• Esteem

• Safety

Of the 5 LEVELS, What's the most important Need for you ?

If you would fulfil your SELF-ACTUALIZATION NEED, what would you achieve ?