CIE L1 - M7 M8

What is the value of your product?

•  How much you’ll earn from the product

• Customer feedback

•  Usefulness of the product

• Changes with the market fluctuation

Customer segmentation helps businesses to:

• Decrease customer satisfaction

• Increase marketing costs

• Tailor products and services to specific groups

• Reduce customer loyalty

In the context of customer segmentation, what does the term "demographics" refer to?

• The number of customers in a segment

• The specific products customers prefer

• Characteristics such as age, gender, and income

• The level of customer satisfaction

Are the End Users and Customers always the same?

• Yes, they are always the same

• No, they are never the same

• It depends on the specific situation

• End Users are always more important than Customers

What does DMU stand for in the context of Customers and End Users?

• Direct Marketing Unit

• Decision-Making Unit

• Direct Merchandising Unit

• Distributor Management Unit

True or False: The End User is always the most important person within the Decision-Making Unit (DMU).

• True

• False

True or False: The value of a product or service is the same for all customers.

• True

• False

What effect do market fluctuations typically have on the value of a product or service?

• They increase the cost and price of the product/service

• They reduce the value and customer satisfaction

• They can change the cost and price, but the value remains unaffected

• They make it difficult to determine the cost and price

In a value proposition based on "getting the job done," what is the primary focus of the offering?

• Reducing costs for customers

• Enhancing the brand status

• Providing convenience and usability

• Meeting customers' specific needs effectively

Value proposition based on "convenience and usability" primarily emphasizes:

• Reducing customer risk

• The attractiveness of the brand/status

• Ease of use and accessibility for customers

• New and innovative features