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Customer Groups

Authored by Matthew Pullinger

Physical Ed

12th Grade

Customer Groups
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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a customer group in the sport and active leisure industry?

Sports professionals
Leisure participants
Spectators
Sports professionals

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of primary market research in the sport and active leisure industry?

To gather new and specific information from customers directly.
To maintain financial records and budgets.
To gather new and specific information from customers directly.
To promote products and services through advertising.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of the sport and active leisure industry, what does the term 'target market' refer to?

A specific group of customers that a business aims to attract.
The total number of customers in the industry.
The advertising strategies used by businesses.
The geographic location of a business.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market segmentation in the sport and active leisure industry?

To divide the target market into distinct groups with similar characteristics.
To calculate the overall profitability of the industry.
To establish advertising campaigns for different products.
To determine the total market share of a business.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of customer relationship management (CRM) in the sport and active leisure industry?

To build and maintain strong customer relationships.
To reduce costs by streamlining business operations.
To manage employee performance and productivity.
To analyze market trends and competition.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a marketing mix in the sport and active leisure industry?

To create a coordinated and effective marketing strategy.
To calculate the return on investment (ROI) for marketing campaigns.
To manage and schedule advertising placements.
To determine the target market for a business.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a SWOT analysis in the sport and active leisure industry?

To assess internal strengths, weaknesses, external opportunities, and threats.
To calculate the market demand for specific products.
To develop advertising campaigns for new products.
To manage the financial performance of a business.

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