Ad Rank

Ad Rank

1st Grade

9 Qs

quiz-placeholder

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Ad Rank

Ad Rank

Assessment

Quiz

Specialty

1st Grade

Medium

Created by

Alona Sachenko

Used 27+ times

FREE Resource

9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How often Ad Rank is calculated
Once per day
Once per week
Once per month
Each auction

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT Quality Score component?
Ad’s expected CTR
Ad’s relevance to the search
The quality of a landing page
Competitive rate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Higher ad quality generally leads to:
Better performance
Better awareness
Higher visibility
Higher CPC

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How to make ads more relevant to keywords?
Remove keywords with no traffic
Add more negative keywords
Match the language of your ad text more directly to user search terms

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How to improve a landing page?
Make your website mobile friendly
Add more articles
Add more images
Add a contact page

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What your ad quality can affect?
Amount of conversions
Value of conversions
Whether your ad can show

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does not impact ad quality?
Account structure
Landing page experience
Actual CPC

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Your Quality Score is shown on a scale
of 1 to 10
of 1 to 100%
of 1 to 5

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category should we set up on a CAMPAIGN level?
Keywords
Budget
Responsive Search Ads