Wave 62_Acc_Eng_MC

Role of meta marketing pro ?

• To ask advertiser to raise budget

• To make advertiser run ad

• To diagnose the business and suggest the right solution matching with there goal.

During call preparation the MP should -

• Firstly, understand the business/product and service with every small information available to capture then go to the ads manager to observe the objective and results to get understanding of advertiser's ads experience and what better can do with that understanding

• Just look for advertiser objective to pitch solution

• Just find the loops hole to pitch solutions

During the commercial conversation, MP should check - Select all that which applies

• Overall budget

• Budget specific for facebook ads

• Long term / short term plan

• Success metrics along with other required information

before completing the call, is it important to take commitment from the advertiser in regards to the solution which you have suggested ?

• Yes

• No

What is budget disclaimer ?

• The budget doesnt guarentee sales,as sales depends on the overall performance of the campaign and budget helps to reach more audiences/customers

• The budget doesn't guarantee sales

• The budget role is to make sure advertiser spend

After reviewing ad campaign, is it a must for the MP to check the advertiser experience and feedback or its not needed and just go to next step.?

• Yes

• No

If, MP see advertiser is using manual placement, then which solution the MP can offer ?

Write the full name of the solution.

If you see, the advertiser is having creative fatigue , then what will you be doing -

• Asking to change the image and then will move to next topic

• Informing the creative fatigue and ask to stop the campaign or delete the image

• Check if advertiser aware of the term creative fatigue, if no then will explain to ensure advertiser is aware of it and its impact after which will provide the solution with the right logic along with the benefit and feature which will be in favor of advertiser goals .

During the recap , we have to do a recap of the call whatever was discussed with starting to end along with required actions needed from advertiser end and Mps end along with what's next going to happen on the 2nd call agenda.

• Yes

• No

How many solutions you need to pitch in a call ?

• 1

• 2

• 3

• 4