Marketing 7023 presentation

The affective part of an attitude relates to___.The behavioural part of an attitude relates to___.The cognitive part of an attitude relates to___.

• beliefs,feelings,actions

• feelings,beliefs,actions

• actions,feelings,beliefs

• feelings,actions,beliefs

Which of the following is an example of the cognitive component of attitude?

• I believe that electric cars are environmentally friendly.

• I feel happy when I drive an electric car.

• I would like to buy an electric car in the future.

Answer explanation

The cognitive component of attitude refers to the beliefs and thoughts that a person has about an object or issue. In this case, the belief that electric cars are environmentally friendly is an example of the cognitive component of attitude.

Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant. This is an example of the ________ component of her attitude toward Gino's.

• cognitive

• perspective

• affective

• behavioural

The affective and cognitive components of an attitude ALWAYS match a person's behaviour.

• True

• False

The consumer’s beliefs and knowledge about the

attributes of a particular brand or product may not be "true" but they exist and are the individual's beliefs.

• True

• False

if you're going to do surveys

and you ask people about their intention

for their next car to be an electric vehicle

But the actual sales figures is not really in line with what

people have been saying. Because___.

• There's a gap between intentions and behaviour.

• People typically do not want to answer in a way that they

  think the interviewer approves of

• people like conflicts.

What is the affective component of attitude?

• The emotional component of attitude.

• The knowledge component of attitude.

• The action component of attitude.

• All of the above.

Answer explanation

The affective component of attitude is the emotional component of attitude. It refers to how we feel about something. For example, we might feel happy, sad, or angry about a particular product or brand.

Give an example of an affective component of attitude.

• Believing that a particular brand of coffee is the best tasting.

• Buying a particular brand of coffee every time you go to the store.

• Feeling happy when you see a puppy.

• None of the above.

Answer explanation

Feeling happy when you see a puppy is an example of an affective component of attitude. It is an emotional reaction to something.

How do the three components of attitude interact with each other?

• The affective component can influence the cognitive component.

• • The cognitive component can influence the affective component.

• • The behavioral component can influence the cognitive component.

• All of the above.

Answer explanation

All of the three components of attitude can influence each other. For example, our affective component can influence our cognitive component. If we have a positive emotional reaction to something, we are more likely to believe positive things about it. Our cognitive component can also influence our behavioral component. If we believe that a particular product is high quality, we are more likely to buy it.

Which of the following is an example of an affective attitude towards the brand Apple?

• I believe that Apple products are well-designed.

• I feel a sense of status when I use Apple products.

• I always buy Apple products when I need a new computer.

• None of the above.

Answer explanation

The feeling of status when using Apple products is an example of an affective attitude. This is because it is a feeling or emotion about the brand.