GE 8_Unit 4_Lesson 4.1_Vocab Quiz

Choose the correct answer:

A__________ is the activity and industry of a__________ things to people on television, in
newspapers, on the internet, etc

• endorsement

• advertisement

• advertising

Choose the correct answer:

"To form an idea of the cost, size, value
etc. of something, but without calculating
it exactly" is to e_______

• estimate

• calculate

• escalate

Choose the correct answer:
Celebrity endorsement is using a celebrity's fame and image to promote a brand or product.

• True

• False

Choose the correct picture:

Which of the pictures shows a hoarding?

• 
• 
• 

Choose the correct answer:

A s_____ is a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly

• striking

• advertisement

• slogan

Fill in the blank:

A c_______ is a person or an organization that buys goods or services from a shop or business

Choose the correct answer:

What is the definition of "brand loyalty"?

• a person or an organization that buys goods or services from a shop or business

• the habit of always buying a product with the same name, made by the same company

• a person or company that produces goods in large quantities

Choose the correct answer:

"A person or company that produces goods in large quantities" is called a m___________

• manufacturer

• customer

• producer

Fill in the blank:

"D_____" means connected with teeth

He is very p_________ because his arguments are logical

• skeptical

• particular

• persuasive