satv2100@11

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• All these

-------------- refers to how an individual perceives a particular message

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer interpretation

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

• Brand

• Culture

• Product

• Price

The buying process starts when the buyer recognizes a......

• Product or service

• Shopor market

• Need or problem

• money or status

CDM stands for___

• Consumer Development Model

• Consumer Decision Mix

• Consumer Decision Making

• Consumer Development Matrix