satv2100@11

satv2100@11

University

5 Qs

quiz-placeholder

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satv2100@11

satv2100@11

Assessment

Quiz

Other

University

Hard

Created by

Satvir Kaur

FREE Resource

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Any individual who purchases goods and services from the market for his/her end-use is called a..................

Customer

Purchaser

Consumer

All these

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

-------------- refers to how an individual perceives a particular message

Consumer behavior

Consumer interest

Consumer attitude

Consumer interpretation

3.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Media Image

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

Brand

Culture

Product

Price

4.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Media Image

The buying process starts when the buyer recognizes a......

Product or service

Shopor market

Need or problem

money or status

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

CDM stands for___

Consumer Development Model

Consumer Decision Mix

Consumer Decision Making

Consumer Development Matrix