Programatic test

What does DSP stand for?

• Digital Supply Platform
• Digital-side Platform
• Demand-side Platform
• Demand Supply Platform

What type of platform allows media buyers to purchase ad placements?

• SSP
• DMP
• DSP
• OMP

Which type of programmatic deal offers reserved inventory?

• Preferred Deal (PD)
• Private Marketplace (PMP)
• Open Marketplace (OMP)
• Programmatic Guaranteed (PG)

True or false: DSP uses RTB Mechanism.

• True
• False

What does DMP stand for?

• Demand Management Platform
• Data Management Platform
• Data Mining Platform
• Data Marketplace Platform

What type of programmatic deal is also known as Unreserved Fixed Rate?

• Preferred Deal
• Programmatic Guaranteed
• Open Auction
• Private Auction

A ___________ is focused on buying ads on behalf of their clients using technology.

What is the main difference between PG and PD?

• PG is a one-to-one deal, PD is not
• PG is fixed price, PD is not
• PG is guaranteed inventory, PD is not
• PG is invite-only, PD is not

Which metrics that can’t be measured in a BLS in DV360?

• Ad recall
• Brand Usage frequency
• Purchase intent
• Brand awareness
• Consideration

What is the maximum number of BLS study can we run for single campaign

• 1
• 2
• 3
• 4
• 5