Strategic Management Unit 1

What are the guides in Decision Making.

• Rules

• Procedures

• Guides

• Policies

___________ level strategy is also known as competitive strategy?

• Corporate

• Business

• Operational

• Functional

Vision Statement answers the question what the company is & reason for its existence."

• True

• False

SBU was First established By which Company?

• BCG

• GE

• IBM

• Microsoft

___________ are framed for both short term and long term

• Vision

• Mission

• Objectives

• Goals

Strategic Management is the Routine activity?

• True

• False

Strategic Management is both art and commerce.

• True

• False

Which amongst the following is not the feature of strategic management?

• Responsibility of Top Management

  
  

• Wide Coverage

  
  

• Universal application

  
  

• Specify Target

SBU are also known as Profit centres.

• True

• False

The basic purpose of SBU is to identify.

• Independent Product

• Independent Market

• Composition

• Tracking Performance