SUMMIT 1-UNIT 7-LESSON 4

 

Match the statements with the correct responses.

          Those weight-loss ads that use images of happy skinny people to appeal to customer’s feelings

      are terrible. ................                

• It completely plays on people’s patriotism.

•  I know. They’re really using snob appeal to sell their products.

• I don’t believe it. They probably paid a lot for those testimonials.

• They really manipulate people’s emotions.

Match the statements with the correct responses.

Did you see that ad for the new clothing company claiming that buying their clothes will help you

      show your love for your country?.............                    

• Well, companies like to convince people to jump on the bandwagon.

• They really manipulate people’s emotions.

• It completely plays on people’s patriotism.

• Their strategy is totally to play on people’s hidden fears.

Match the statements with the correct responses

I really can’t stand being told that I’ll be cool and like everyone else if I buy something. ......... ­­­­                

• Well, companies like to convince people to jump on the bandwagon.

• It completely plays on people’s patriotism.

•  Yeah, I like being provided facts and figures, too.

• They really manipulate people’s emotions.

Match the statements with the correct responses.

I prefer ads that tell me about the superiority of a product with statistics.......

• Their strategy is totally to play on people’s hidden fears.

• Yeah, I like being provided facts and figures, too.

• It completely plays on people’s patriotism.

• I don’t believe it. They probably paid a lot for those testimonials.

Match the statements with the correct responses.

I can’t believe that company got such famous people to endorse their products.                  

• I don’t believe it. They probably paid a lot for those testimonials.

• Their strategy is totally to play on people’s hidden fears.

• They really manipulate people’s emotions.

• It completely plays on people’s patriotism.

Match the statements with the correct responses.

Those watch ads are so glamorous, with people on yachts and at parties in evening gowns

      and tuxedos...........                  

• It completely plays on people’s patriotism.

• They really manipulate people’s emotions.

• I know. They’re really using snob appeal to sell their products.

• Their strategy is totally to play on people’s hidden fears.

Match the statements with the correct responses.

After watching that commercial, I’m afraid that I’ll be ugly if I don’t buy their skin cream. .............                

• I know. They’re really using snob appeal to sell their products.

• Well, companies like to convince people to jump on the bandwagon.

• They really manipulate people’s emotions.

• Their strategy is totally to play on people’s hidden fears.