MR - Topic 6: Questionnaire Design

How many steps in questionnaire design process?

• 10

• 6

• 7

• 8

Which factors do we need consider in overcoming inability to answer part?

• Is the respondent smart?

• Can the respondent remember?

• Can the respondent eat?

• Is the respondent old?

Which question structure requires respondents to answer in their own words?

• Open-ended questions

• Likert scale questions

• Multiple-choice questions

• Dichotomous questions

Which of the following question structure require only two possible answers such as yes or no, agree or disagree?

•  Open-ended questions

• Likert scale questions

• Multiple-choice questions

• Dichotomous questions

What is an example of a structured question?

• What do you think about our product?

• How do you feel about our product?

• On a scale of 1-10, how satisfied are you with our product?

• Can you tell us about your experience with our product?

What is the type of the information collect from this question?

Which type of burger do you prefer from McDonald's? Please select one.

Options:

a) Classic beef burgers (e.g., Big Mac, Quarter Pounder)

b) Chicken burgers (e.g., McChicken, McChicken Deluxe)

c) Veggie burger (e.g., McVeggie)

d) Other (Please specify)

• A.Basic information

• B.Identification information

• C.Classification information

What is the correct order of the funnel approach?

• A.questioning begins with specific questions and concludes with the general questions.

• B.questioning begins with general questions. and concludes with the specific questions.

• C.all above are correct

What is the purpose of branching questions in a questionnaire?

• a) To gather demographic information about respondents

• b) To measure respondents' level of agreement with statements

• c) To direct respondents to different sections

• d) To assess respondents' knowledge on a specific topic

Which factor can affect the ability to remember ?

• The event itself

• The smell

• The weather

• The book

Which way we can provide the respondent if they can't remember?