MKT1001 Topic 7

Which of the following is true with regard to personal selling?

• Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships.

• Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms.

• Personal selling distances the buyer from the seller and does not focus on building enduring relationships.

• An outside sales force is not involved in personal selling.

A(n) ________ is an individual who represents a company to customers by prospecting, communicating, selling, servicing, information gathering, and/or relationship building.

• auditor

• trainer

• salesperson

• manager

The _____ is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.

• promotion mix

• marketing

• sales

• promotion blend

______is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

• Marketing

• Promotion

• Advertising

• Sales

______ is a short-term incentive to encourage the purchase or sale of a product or service.

• Marketing

• Personal Selling

• Sales promotion

• Place

____- involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

• Public relations

• Marketing

• Sales Promotion

• Advertising

Direct and _____ involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

• public relations

• advertising

• sales promotion

• digital marketing

____ involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

• Buzz marketing

• Public relation

• Sales promotion

• Advertising

_____communication channels are media that carry messages without personal contact or feedback, including major media, atmospheres, and events.

• Group

• Personal

• Nonpersonal

• Individual

What does "D" stands for in AIDA Model?

• Desire

• Dedication

• Decision

• Demonstration