
Types of Marketing Analytics

Quiz
•
Business
•
Professional Development
•
Easy
tibi geanu
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of Marketing Analytics focuses on understanding 'what happened' in the past?
Descriptive Analytics
Descriptive Analytics
Prescriptive Analytics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of Marketing Analytics predicts future trends and outcomes?
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of Marketing Analytics recommends actions based on predictions?
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Descriptive Analytics primarily involves:
Statistical Modeling
Analysis of Historical Data
Simulation Algorithms
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of analytics would be most useful for a company wanting to identify potential future trends in customer behavior?
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company wants to determine the best course of action to retain customers who are predicted to churn. Which type of analytics would be most beneficial?
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of analytics is usually the first step in the data analysis process?
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
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