MKT464 Chapter 8 Tutorial

______stage is when products often lack easy availability.

• Shakeout

• Introductory

• Decline

• Mature

1. Life cycle extension happens at which stage?

• Introductory

• Growth

• Mature

• Decline

1. Profits are ____________ in the growth stage.

• Highly Negative

• Low

• Low to Moderate

• High

1. The strategic market objective of the shakeout stage in the product life cycle is to:

• Accelerate overall market growth

• Increase competitive position

• Solidify competitive position

• Maintain position

1. A product category which is new to the company but not new to the market is:

• New product line

• New to the world product

• Repositioning

• Cost reduction

1. A product category which is somewhat new to the company but not new to the market is:

• New to the world products

• Cost reduction

• Improvements to existing products

• Repositioning

Exporting through agents and contractual agreements are mechanisms of

• Pioneer strategy

• Entering foreign market

• Fast follower entry

• Late entrant to market