DPM F25. ecu

Is graphic design the same as communication design?

• YES

• NO

• DEPENDS ON THE PROJECT

What is the main function of graphic design?

• To do creative stuff that will make the client happy

• To communicate a message to a specific audience, to elicit an action

• To design cool stuff so clients and other that will like

• To communicate a message to a specific audience

What is the creative process?

• An annoying system that the teacher talked about

• A suggested method that might help get creative solutions

• A difficult process that is necessary only for the most complex projects

• The steps that will help guide the different stages of any design project

What are ALL the steps of the process?

• Research

  Sketching
  Development

  Implementation

  Client meetings

  Budget

• Visual Research

  Sketching
  Mock-ups

  Printing

• Research

  Incubation
  Clarification
  Development

  Implementation

  Deployment

  Testing

• Research

  Incubation
  Clarification
  Development

  Implementation

  Deployment

At what stage of the process do we develop the message and the concept?

• During incubation and clarification

• During research

• Throughout, that development is pretty organic

The “main point” (anchor) that needs to be communicated is:

• The research

• The concept

• The mock-ups

• The message

Select the basic elements of visual structure

that are going
to help make our work stand out

• eye flow

  research

  demographics

  testing

• psychographics

  variations

  iterations

  communication

• balance

  contrast

  eye flow

  integration

• proximity

  alignment

  similarity

  consistency

The “compass/direction” that will keep everybody
involved in a project on the same page is:

• The mock-ups

• The concept

• The research

• The message

The message is usually a tagline:

• YES

• NO

____________ is the way that a message can be portrayed visually.

This is going to set the direction for ideation.

• Concept

• Message

• Sketches

• Idea