Quiz1.MARKETING

Which one is not a part of the 4 Ps?

• 1. Product

• 1. People

• 1. Price

• 1. Place

Who is the Father of Modern Marketing?

• 1. Philip Kotler

• 1. Peter F Drucker

• 1. Abraham Maslow

• 1. Raymond Kroc

  
  

The term "Marketing" refers to?

• 1. Promotion of the product

• 1. Focusing on sales and profit

• 1. Strategizing and implementing the organization process

• 1. Set of activities to deliver customer value and satisfaction

____ is the key term in AMA's definition of marketing?

• 1. Sales

• 1. Promotion

• 1. Value

• 1. Profit

Why must the marketers monitor the competitor's activities?

• 1. The competitor may destroy the organization

• 1. The competitor may threaten the monopoly position of the company

• 1. New offerings of a competitor may need alterations in one or more components of the company's marketing mix

• 1. The competitor may be violating the law to gain an advantage

Which one of these is an appropriate definition of "want"?

• 1. The desires of consumers

• 1. Needs related to society

• 1. Basic human needs

• 1. Needs directed to the product