Unit 3 - Promotion

Which of the following is a characteristic of promotion on social media?

• a) Limited reach and visibility
• b) One-way communication without customer engagement
• c) Real-time interaction and wide audience reach
• d) Cost-effective advertising options

Which of the following is an example of promotion outside of social media?

• a) Running targeted ads on Facebook
• b) Sending promotional emails to customers
• c) Posting updates on Twitter
• d) Sharing product photos on Instagram

What is the benefit of using social media for promotion?

• a) Limited customer reach and visibility
• b) Higher cost of advertising
• c) Real-time engagement and potential for viral exposure
• d) Lack of options for targeted advertising

Which of the following is a challenge of promotion on social media?

• a) Difficulty in tracking campaign performance
• b) Limited options for creative content
• c) Lack of customer engagement opportunities
• d) Lower cost compared to traditional advertising channels

Which promotion channel allows for immediate feedback from customers?

• a) Television commercials
• b) Radio advertisements
• c) Print media advertisements
• d) Social media posts and comments

What is the importance of targeting in promotional campaigns?

• a) Maximizing advertising budgets
• b) Broadening market reach
• c) Increasing customer engagement
• d) Reaching the right audience with relevant messages

Which of the following is an example of visual promotion?

• a) Radio jingle
• b) Social media influencer endorsement
• c) Print advertisement
• d) Email newsletter

How can a company measure the effectiveness of social media promotion?

• a) Analyzing customer demographics
• b) Counting the number of social media posts
• c) Monitoring engagement metrics and conversion rates
• d) Conducting customer surveys

Which promotion channel is most suitable for targeting a specific geographic area?

• a) Social media advertising
• b) Television commercials
• c) Radio advertisements
• d) Print media advertisements

What is the primary goal of promotional activities?

• a) Increasing production costs
• b) Expanding market reach
• c) Creating awareness and driving sales
• d) Minimizing customer interactions