Wave 60 - INC PST D4 - Mieky

Aside from ad relevance, how are the advertiser costs calculated in Meta? Select all that applies.

• Bid strategy

• Objective

• Competition

• Placement

• Optimization

What is a solution that should be offered when the advertiser wants to improve the effectiveness of their marketing by comparing campaigns?

• Holdout Test

• Facebook Data Driven Attribution

• A/B Testing

• Brand lift

What are the 5 levers that impact the liquidity of ads? Select all that applies.

• Bid

• Budget

• Competition

• Placement

• Optimization

For the best results in running the A/B Test, the campaign set up needs to have multiple differences in the campaign.

• True

• False

When is the best time to use the A/B test? Select all that applies.

• You want to understand audiences your message delivers best results for.

• You want to know which creative elements (such as images, videos, text and call-to-action buttons) perform best.

• You want to learn which budget yields the best results.

• You want to determine which placements and platforms perform best.

During call prep, where can we check if the advertiser needs optimization best practices on his campaigns using Structure for Scale? Select all that applies.

• Account overview

• IDD

• ISnap

• Events manager

Choose the right campaign objective for advertiser:

Adyogi is a fashion jewelry brand. They want to increase the sales on their website. They are using Ads Manager.

• Engagement: Messages

• Sales: Messaging Apps

• Sales: Website

• Traffic: App

Choose the most fit objective and targeting for advertiser:

Neko Matcha is a cafe located in Bangsar. Advertiser wants to promote the shop and their new menu to people living or staying in the area. Choose 2 correct answers - 1 for Campaign objective & 1 for Targeting. Note: Advertiser is using FB Page to promote.

• Get more website visitor

• Core audience - broad targeting

• Get more messages

• Custom audience

• Promote business locally

An internal tool that a Marketing Pro uses to pitch Facebook Business Tools to advertisers.

• CRM

• Instant delivery Diagnostics

• Integrity snapshot

• Pitch Wizard

What are the two types of treatments that an Accelerate Marketing Expert can pitch during the call?

• Campaign treatment

• Non- campaign treatment

• Ad treatment

• Ad set treatment