Quiz 3 Marketing

Quiz 3 Marketing

University

10 Qs

quiz-placeholder

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Quiz 3 Marketing

Quiz 3 Marketing

Assessment

Quiz

English

University

Hard

Created by

Martin Rendon Ingles

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

Marketing operates ...

  1. independently from an organisation’s overall identity.

  1. as an integral part of an overall organisation’s activity.

  1. as market conditions dictate, whether or not that is consistent with organisational directions.

as competitive activity dictates.

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

Marketing ...

  1. creates materialism.

creates higher satisfaction with standards of living.

  1. may reinforce materialistic behaviour.

  1. drives the desire to possess more and more things.

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

Deliberate deception in marketing ...

is prevented by legislation on many, but not all, countries.

  1. is widespread.

  1. leads people to buy products and services for which they have no use.

  1. proves advertising to be a strong force.

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

The responsibility of business ...

  1. is to maximise profit only.

  1. is recognised as extending beyond shareholders to other stakeholders.

is effectively expressed through corporate social responsibility.

  1. is only expressed through legislation and regulation.

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

Greenwashing ...

  1. has positive effects on brand image and brand equity.

  1. will go unnoticed by consumers.

  1. is an effective strategy to show environmentally friendly credentials.

is an insincere form of corporate social responsibility.

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

Deception in market research ...

is always a deliberate strategy.

is acceptable under deontology.

is acceptable under teleology.

will destroy trust between researcher and participants.

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Click on the right answer.

Product placement ...

  1. is a form of promotion with no specific ethical issues.

is regulated to prevent ethical problems.

  1. is only unethical if the commercial intent is not recognised.

  1. presents numerous potential ethical issues.

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