marketing quiz

_____ is the father of Modern Marketing

• Abraham maslow

• peter drucker

• philip kotler

• lester wunderman

Marketing is a process which aims at ________

• production

• The satisfaction of customer needs

• promotion

• sales

Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.

Today, marketing must be understood in a new sense that can be characterized as _________

• Get there first with the most.

• Management of youth demand.

• Satisfying customer needs.

• Telling and selling

The most formal and best definition of marketing is ___________

• An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.

• Improving the quality of life for consumers by selling them products and services.

• Marketing is all about Meeting needs profitability i.e. identifying & fulfilling consumer needs.

• Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion.

in the history of marketing, when did the production period end?

Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

• Institutions

• Organizations

• Companies

• Enterprises

The key term in the American Marketing Association’s definition of marketing is:

• Activity

• Sales

• Products

• value

what are the 4P's of marketing?

• • Product

  • Promotion

  • Place

  • Price

• primary

  place

  promoting

  price

• place

  physical

  process

Free gifts provided with a product are a part of which element of the marketing mix?

• product

• price

• place

• promotion