STRAMA-Midterm Quiz#3-SWOT Strategies

A SWOT analysis tool is used to

• create a strategic plan

• determine strengths in an industry

• create a vision statement

• see how much businesses need to sell

The internal business environment is analysed in a SWOT analysis through

• factors within the business

• factors within owner's direct control

• factors within owner's direct control

• factors on a larger scale which affect the business

The external business environment is analysed in a SWOT analysis through

• factors outside the owner's direct control

• factors outside the owner's direct control

• factors within the business

• factors within the business

Strengths and weaknesses within a SWOT analysis can include

• management and staff

• operations

• finance

• technology

Strengths and weaknesses within a SWOT analysis can include

• products

• markets

• law

• competitors

A SWOT analysis looks at

• the current performance of the business

• reaching short term goals of the business

• reaching short term goals of the business

• the performance of the business in the previous 12 months

Strengths and weaknesses look at the

• factors within the business

• factors within the business

• factors outside the business

• management and staff

Opportunities and threats look at the

• factors within the business

• factors outside the business

• factors inside and outside the business

• management staff

The events and trends inside an organization that affect management, employees and organizational culture.

• Internal Environment

• General Environment

• External Environment

• External Environment

Forces and events outside a company that have the potential to influence or affect it.

• Internal Environment

• External Environment

• Specific Environment

• General Environment