Tema 5

What is the primary purpose of a company's mission statement?

• To inspire employees
• To attract investors
• To guide strategic decisions
• To provide a competitive advantage

What is the key element of the product life cycle?

• Sales forecasts
• Customer segmentation
• Product innovation
• The cost of production

What is the most effective way to encourage customer loyalty?

• Contests and promotions
• Implementing loyalty programs
• Providing exceptional customer service
• Developing a strong brand identity

What is the primary benefit of supply chain management?

• Reducing overhead costs
• Improving customer service
• Driving innovation
• Increasing supply chain visibility

What is the most important factor for company growth?

• Increasing sales
• Improving customer retention
• Developing new products
• Developing a strong brand identity

What is the primary goal of the Six Sigma methodology?

• Reducing production costs
• Improving customer service
• Maximizing customer satisfaction
• Improving efficiency and quality

What is the key element of successful market segmentation?

• Advertising campaigns
• Analyzing customer data
• Matching pricing to demand
• Improving the customer experience

What is the most important factor for success in a competitive market?

• Reducing costs
• Providing better customer service
• Creating unique products
• Developing a strong brand identity

What is the primary goal of market research?

• Generating leads
• Analyzing customer data
• Increasing visibility
• Maximizing customer satisfaction

What is the key to creating an effective pricing strategy?

• Analyzing customer data
• Matching pricing to demand
• Providing exceptional customer service
• Monitoring competitor prices