Day 9

Which of the following is a benefit of e-commerce websites for businesses?

• Limited customer reach

• Higher operational costs

• Global market access

• Restricted product offerings

What is the term used for marketing tactics that involve sending commercial messages via email to a group of people?

An e-commerce shopping cart allows customers to add products they want to purchase and proceed to the ​ ​ (a)   ​

• checkout process
• secure transactions
• CRM
• Captcha verification

Which of the following is a key element of an effective e-commerce website?

• Slow loading speed

• Poor navigation

• Mobile responsiveness

• Limited product options

The process of optimizing an e-commerce website to appear higher in search engine results is called​ ​ ​ ​ (a)  

• Search Engine Optimization
• Transactions
• Captcha verification
• Email Marketing

Which of the following is an example of an e-commerce website?

a) Facebook

b) YouTube

c) Amazon

d) Google

Data science is beneficial in marketing because it helps in:

• Reducing marketing budgets

• Eliminating the need for customer segmentation

• Making data-driven decisions

• Increasing manual data entry

What is the role of machine learning in marketing?

• Collecting and storing customer data

• Automating marketing tasks and processes

• Creating marketing personas

• Conducting market research surveys

What is the purpose of marketing analytics in data science?​ ​ (a)  

• To analyze the effectiveness of marketing campaign
• To collect demographic information about customers
• To create marketing budgets and financial forecas
• To design product packaging and branding

Match the following

• Improving the percentage of website visitors who take desired actions

• Content marketing

• Promoting products or services through social media platforms

• Conversion rate optimization (CRO)

• Increasing website visibility in search engine results

• Search engine optimization (SEO)

• Creating and distributing valuable content to attract and engage target audience

• Social media marketing (SMM)