Marketing communication

What is not part of the promotional mix?

• Advertising

• Public Relations

• Sales channels

• Direct Marketing

The integrated marketing communication integrates

• communication channels to deliver a clear message.

• sales channels to help all the consumers.

• communication channels to make the budget low.

• products and promotions into the same communication.

Developing effective marketing communication starts with

• determining communication objectives

• designing the messages

• choosing the media

• identifying target audience

Informative advertising is inportant

• when introducing a new product.

• in the case of increased competition.

• when we compare brands.

• with mature products.

Price packs are part of the

• advertising.

• sales promotion.

• personal selling.

• direct marketing.

Personal selling can not be happening in

• telephone communication.

• web conferencing.

• a webshop.

• face-to-face communication.