CIS Unit 3

Select ALL steps in conducting a research.

• Identify the problem.

• Define the population

• Collect the appropriate data.

• Interviewing the customers.

• Observations.

Identify the step that narrows the scope of the study to a manageable one.

• Identify the problem.

• Define the population

• Collect the appropriate data.

• Interviewing the customers.

• Observations.

Identify the step that creates the right type of questions to ask the target market, to obtain desired data.

• Identify the problem.

• Define the population

• Collect the appropriate data.

• Interviewing the customers.

• Observations.

Identify the step that uncovers issues that the organisation is trying to solve.

• Identify the problem.

• Define the population

• Collect the appropriate data.

• Interviewing the customers.

• Observations.

Identify the step that gathers the views and feedback from the target audience through various methods.

• Identify the problem.

• Define the population

• Collect the appropriate data.

• Interviewing the customers.

• Observations.

Identify the step where researchers observe within a specific research field.

• Identify the problem.

• Define the population

• Collect the appropriate data.

• Interviewing the customers.

• Observations.

Select ALL channels for data collection.

• Survey.

• Face-to-face.

• Vote.

• Phone call.

• Questionaire.

The difference between the actual situation a company is facing & the desired situation they want to get is known as

• Survey.

• Research.

• Information.

• Gap.

The element in gap analysis that helps to decide which identified gap to be prioritised for improvement is

• rating.

• skill.

• opportunity for improvement.

• priority.

Which one of the following is an analysis of the difference between company's current state and their desired state?

• Gap Analysis.

• Research Analysis.

• Data Analysis.

• Needs Analysis.