CIS Unit 1

The type of consumer behaviour where consumer is highly involved in buying but few difference in brands is

The type of consumer behaviour where consumer is highly involved in buying and there is signifant differences between brands.

The type of consumer behaviour where there is low involvement of consumer and few differences between brand

The type of consumer behaviour where there is low involvement of consumer but there are significant differences between brands.

Select ALL consumer behaviour that has high consumer involvement.

• Complex buying behaviour.

• Dissonance-reducing buying behaviour.

• Habitual buying behaviour.

• Variety seekiong buying behaviour.

Select ALL consumer behaviour that has low consumer involvement.

• Complex buying behaviour.

• Dissonance-reducing buying behaviour.

• Habitual buying behaviour.

• Variety seekiong buying behaviour.

Select ALL consumer behaviour that has significant differences between brands.

• Complex buying behaviour.

• Dissonance-reducing buying behaviour.

• Habitual buying behaviour.

• Variety seekiong buying behaviour.

Select ALL consumer behaviour that has few differences between brands.

• Complex buying behaviour.

• Dissonance-reducing buying behaviour.

• Habitual buying behaviour.

• Variety seekiong buying behaviour.

Select ALL factors that influence customer buying behaviour.

• Cultural.

• Tradition.

• Personal.

• Social.

• Psychological.

Determine the factor that influence customer buying behaviour.

"People in the same environment tends to share the same set of values and idealogies."