McDonald's and Burger King: Beginnings

The central idea of the selection is that

• McDonald's hamburgers taste better than Burger King Hamburgers

• Ray Kroc was an advertising and marketing genius who made McDonald's into what it is today

• Both McDonald's and Burger King have become fixtures in American Culture and have fascinating histories

• The Whopper is a larger, better tasting hamburger than the Big Mac

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Roy Kroc first visited the McDonald's restaurant in California because he

• was convinced he could become rich by investing in the franchise

• heard that McDonald's was using his company's milkshake machines

• heard of the amazing potential if the Insta-Broiler

• thought he could trick teh McDonald's brothers into selling him their business at an extremely low price

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What, can readers infer, is the most likely reason Burger King management dropped "Insta" from the company name?

• It realized it could no longer instantly produce hamburgers.

• It polled Miami citizens and realized they wanted the name changed

• It consulted McDonald's management, which suggested they change the name to increase profits

• Since it stopped using the Insta-broiler to cook the hamburgers, the name no longer seemed appropriate

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Read this sentence from the selection:

"McDonald's now belonged exclusively to Kroc, and the sky was the limit."

The word "exclusively" as it is used in this sentence means

• only

• mostly

• tax-free

• without government regulations

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Who founded the first Insta-Burger King?

• James McLamore and David Edgerton

• The selection does not say

• Ray Kroc

• The McDonald's Family

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With which of the following statements would the author most likely agree?

• Ronald McDonald can scare some children

• The Whopper and the Big Mac are Burger King's and McDonald's two most iconic sandwiches

• Ray Kroc cheated the McDonald brothers out of a lot of money

• Since it is bigger, the Whopper should always cost more money than the Big Mac

Which of the following does the author use as evidence of the skill of Burger King's marketing and advertising management?

Select ALL that apply.

• the Big Mac

• the Whopper

• Ronald McDonald

• the Burger King Mascot

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