HTC 318 QUIZ- Place Mix

Company decides to sell its products directly to consumers

• A. Direct marketing channel.

• B. Distribution channel

• C. Indirect marketing channel.

• D. Marketing intermediaries

Companies acting as middlemen facilitating transfer of products from the company to the consumer

• A. Distribution channel

• B. Distribution intermediaries

• C. Marketing intermediaries

• D. Marketing channel

Developing and spreading persuasive communication to attract buyers

• A. Contact

• B. Matching

• C. Promotion

• D. Negotiation

Looking and communicating with prospects

• A. Contact

• B. Matching

• D. Negotiation

• D. Promotion

Reaching an agreement with customers to make an exchange possible

• A. Contact

• B. Matching

• C. Negotiation

• D. Promotion

Acquiring and using funds to cover costs of channel work

• A. Contact

• B. Financing

• C. Negotiation

• D. Promotion

Transporting and warehousing products

• A. Negotiation

• B. Physical Distribution

• C. Risk Taking

• D. Matching

Shaping and fitting customer requirements with the company activities like manufacturing, assembly, packaging, etc.

• A. Contact

• B. Negotiation

• C. Matching

• D. Risk-taking

Company stock-up its product lines in as many sales outlets as possible

• A. Exclusive Distribution

• B. Intensive Distribution

• C. Non-selective Distribution

• D. Selective Distribution

Limits the number of sales outlets given the exclusive right to distribute then products in a given territory, area, or region.

• A. Exclusive Distribution

• B. Intensive Distribution

• C. Non-Selective Distribution

• D. Selective Distribution