Advertising Techniques

What is the Definition of a Bandwagon?

• This technique is used by advertising a celebrity/regular person and making the audience feel that they will be like the person advertised if they use the product

• Advertisers use this technique to make you feel left out if you don’t buy their product

• This technique is used to make you feel like you need to be the first/only person to have the brand-new product

• Advertisers use percentages, numbers and facts to sell their product

which of these is a definition of transfer?

• Advertisers use percentages, numbers and facts to sell their product

• The specific audience a product is intended to sell to. For example, toddlers, teens, young adults, elders,

• This technique associates bad/good feelings with a product and makes the audience feel positive/negative about it

• This technique is used to make you feel like you need to be the first/only person to have the brand-new product

which advertising technique is this representing?

• avant-garde

• bandwagon

• facts and figures

• testimonial

what is the definition of testimonial?

• This technique associates bad/good feelings with a product and makes the audience feel positive/negative about it

• Advertisers use percentages, numbers and facts to sell their product

• The sellers of the product who use these techniques. Also known as publicists, organizers, booster.

• This technique is used by advertising a celebrity/regular person and making the audience feel that they will be like the person advertised if they use the product

give an example of a bandwagon....

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