Market Leader 3 - Unit 1

1. The tendency to always buy a particular brand

• image

• loyalty

• launch

• placement

The ideas and beliefs people have about a brand

• name

• stretching

• image

• lifecycle

The title given to a product by the company that makes it

• placement

• name

• brand

• range

Using an existing name on another type of product

• stretching

• awareness

• endorsement

• segment

How familiar people are with a brand (or its logo and slogan)

• awareness

• loyalty

• range

• share

The introduction of a product to the market

• placement

• range

• launch

• share

The second best-selling product or brand in a market

• range

• lifecycle

• research

• challenger

Customers of a similar age, income level or social group

• range

• segment

• challenger

• endorsement

The percentage of sales a company has

• placement

• share

• endorsement

• segment

The use of a well-known person to advertise products

• placement

• share

• endorsement

• segment