Apple Pay - Marketing Strategies

What is Apple?

• A big company

• a

• a

• a

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

• Segment marketing

• Local marketing

• Niche marketing

• Individual marketing

Loyalty segmentation forms part of :

• Demographic segmentation

• Behavioural segmentation

• Psychographic segmentation

• Geographic segmentation

Who is the Father of marketing?

• E.J.Mc Carthy

• Philip Kotler

• Robert Lautherborn

• Stanton

WHICH OF THESE STRATEGIES ENSURES SELECTION OF RIGHT PERSON FOR THE RIGHT JOB?

• FINANCE

• HUMAN RESOURCES

STRATEGY FORMULATION IS A ____ PROCESS.

• ANALYTICAL

• INTERNAL