Publicidad en el Lugar de Venta
Professional Development
•43 Qs
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Publicidad en el Lugar de Venta
Quiz
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Business
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Professional Development
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Medium
José Luis Schiaffino Fernández-Crehuet
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43 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Son muebles como las góndolas, pero visibles por SOLO UN LADO. El lado contrario se apoya en la pared
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Son muebles adaptados especialmente para contener y ofrecer pequeños productos que SE COMPRAN POR IMPULSO
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
De acuerdo al esquema de formas de PLV, el elemento de la imagen es:
bolsita
góndola
packaging
elemento gráfico
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Los anuncios publicitarios dan a conocer solo productos o servicios
Verdadero
Falso
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Los flyers son pósteres publicitarios de gran tamaño
Verdadero
Falso
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La PLV es uno de los elementos de comunicación más importantes de la empresa.
Verdadero
Falso
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La PLV selectiva busca la notoriedad de la marca
Verdadero
Falso
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