B2C and B2B market

_____include external influences such as culture, family, and opinion leaders.

• Economic factors

• Psychological factors

• Social factors

The driving force that causes a consumer to take action and satisfy a specific need is a _______.

• Perception

• Motive

• Social need

______ include influences internal to the individual such as perceptions, attitudes, and learning.

• Psychological factors

• Situational factors

• Social factors

Stopping to buy gas because your gas tank is empty, not because you want gas, is an example of which situational factor?

• Purchase reason

• Social surroundings

• Buyer’s mood and condition

Store location and lighting are examples of _______, a situational factor that impacts consumer decision making.

• Purchase reason

• Social surroundings

• Physical surroundings

Hospitals, colleges and universities, and museums fall into the ______ category of business customers.

• Government

• Institutional

• Commercial

Retailers and wholesalers are part of the _______ category of business markets.

• Reseller

• Commercial

• Institutional

In the buying center, _______ are people who affect the buying decision by supplying information to guide the evaluation of alternatives or by establishing buying specifications.

• Gatekeeper

• Deciders

• Influencers