research metrics

What is the h-index used for?

• A. Measuring the quality of a journal

• B. Measuring an author's productivity and impact

• C. Measuring the number of publications in a journal

• D. Measuring the number of citations in a journal

IT IS THE MOST SCIENTIFICALLY VALID RESEARCH.

• SURVEY RESEARCH

• FOCUS GROUP RESEARCH

• EXPERIMENTAL RESEARCH

• BEHAVIORAL RESEARCH

A test of an advertisement using a set of print ads, one of which is the ad being evaluated.

• Portfolio test
• Metrics

If you are trying to raise awareness, tracking the impressions, page views, or reach are appropriate. Similarly, if you are trying to drive consumers to a website, then tracking the number of conversions to clicks and visits would be most appropriate.

• Behavior

• Time

• Metric

• Amount of change

The phenomenon wherein individuals - whether those in corporate media or individual consumers - contribute to the discussion and generation of ideas.

• Media Convergence

• Participatory Culture

• Collective Intelligence

• Smartphone Decade

QUALITATIVE RESEARCH TECHNIQUE CAN BE USEFUL IN EXPLORING CONSUMERS' PERCEPTIONS.

• TRUE

• FALSE

Following are considered as Researcher Profile EXCEPT

• ORCID ID

• INSTAGRAM ID

• SCOPUS ID

• PUBLON ID

A method to measure physiological reactions to advertisements and marketing messages.

• Biometric research
• Cognitive neuroscience

In You Tube, this is the number of times viewers have clicked on the _____ link to show how much they like a particular video.

• Views

• Subscribers

• Likes/dislikes

• Favorites

TRUE OR FALSE: You can use all social media platforms to have a more effective campaign.

• TRUE

• FALSE