Sports Mkt - Chap 9&10

Product placement is a growing form of advertisement used in films, television shows, and the live theater.

• a. True

• b. False

A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by

• an Internet campaign

• the individual being recognized

• the fans

• ​the media

When a sports figure has received bad publicity, the __________ is responsible for maintaining relations with the public and news media.

• ​publicist

• team's media department

• player

• ​team owner

Public image

• a. ​is created by public relations

• b. ​influences fans' choices of favorite teams and athletes

• c. ​is important to celebrities

• d. ​all of the above

The main goal of promotion is

• a. ​gaining new fans

• b. ​community outreach

• c. ​increasing sales

• d. ​public image

All of the following are examples of sales promotions except

• a. free samples of a product

• b. giveaways

• c. warranties

• d. coupons

A knowledgeable seller

• a. demonstrates the product

• b. makes comparisons with a similar product

• c. tells stories about personal experiences with the product

• d. all of the above

Online advertising content created by a company that has the appearance of non-ad content is called

• a. native advertising

• b. viral advertising

• c. a cast commercial

• d. publicity

__________ is positive feelings about a business.

• a.

  Publicity

• b.

  Goodwill

• c.

  Public image

• d.

  Sales promotion

The best advertisements give customers as many ​reasons to buy as possible.

• True

• False