THC7 Final Examination

Refers to a paid promotion of goods and services with the aid of multimedia to convince or influence a target audience.

• Sales promotion      

• Promotional mix       

•   Advertising                      

• Marketing communication

One form of advertising that results from the experience of a customer.

• Internet Marketing

• Word of Mouth

• Public Relations

• Direct Marketing

Which best describes a marketing plan ?

1.a document that outlines and records the marketing activities

2. defines the marketing objectives;

3. defines the budget required to implement the marketing objectives

4. monitors the expected output as compared to the actual output.

• 1 and 2 only               

• 3

• 4

• All of the above

The inspiration or reason that triggers a person to take action to address a need.

• Motivation

• Culture

• Consumer Behavior

• Knowing the Market

The traditional marketing mix is composed of four Ps which are:

• people, physical evidence, process

• place, people, price, personality

• price, promotion, process, people

• product, place, promotion, price

Involves grouping together the population of target customers with common characteristics, behavior, needs, and consumption patterns.

• Market Segmentation

• Market Analysis

• Marketing Mix

• Customer Analysis

Figuring out the size and growth of the market, profit margins, and current trends prevailing.

• Market Segmentation

• Market Analysis

• Marketing Mix

• Customer Analysis

This framework will help gauge if the competition in an industry can affect the ability of the businesses to earn profit.

• PESTEL

• Industry Analysis

• Porter’s Model

• External Environment Analysis

The factors that affect tourists may be psychological, demographic, or _____________ a combination of both psychological and demographic characteristics

• geographic

• behavioral

• physical

• psychographic

Refers to activities or actions of firms to increase the value of goods and services by offering incentives for their products to be purchased. It may also contribute to create awareness and build brand identity.

• Sales promotion

• Promotional mix

• Advertising

• Marketing communication