ADVERTISEMENT PRODUCTION & AGENCY (W10 - W12)

What does an ADVERTISEMENT STYLE means?

• To make the outcome look cooler

• To ensure audience is entertained all the way

• Want to make the audience remember the style of what a company is promoting

• To show everything is always a success

What does a DOCUMENTARY ADVERTISEMENT do?

• To make the entire appearance attractive

• To show how creative the adv will look like

• To show how a product is made in reality

• To display why the adv is ineffective

Why do you think having a DRAMATIC ADVERTISEMENT is IMPORTANT?

• To express emotions through messages

• To focus more on color correction

• To build up an emotional impact towards audience

• To convey why messages are important in an advertisement

What does an ADVERTISING AGENCY do?

• Highlight on producing contents

• Develop creative works for clients

• Create, plan and handle advertising materials for clients

• Provide services for clients in term of communication

Which one is the TYPE of an ADVERTISING AGENCY?

• F&B Advertising Agency

• Invention Advertising Agency

• Social Media Advertising Agency

• Specialist Advertising Agency

What does a LIMITED-SERVICING ADVERTISING AGENCY do?

• It limits on creativity only

• It limits what kind of service they offer

• It shows infinite kind of service they offer

• It shows the best option they have

What is the purpose of a HEALTHCARE COMMUNICATION AGENCY?

• Provide strategy and marketing services in health care industries

• Focus more on promoting educational about health only

• Showcase exhibition about medical services

• Create education and training materials for medical education

What is the BASIC DEFINITION for MULTIMEDIA?

• A Production that focuses more video shooting services

• A Production that relates to Film and Animation fields

• A Production containing Video, Audio, Text, Graphic and Layout

• A Production that emphasis on web services and search engine

What do you UNDERSTAND about DISPLAY ADVERTISEMENT?

• Known as the original form of online advertising

• Mostly comes in the form of video advertisements

• Comes in static images, text, floating banners, wallpapers, popup and videos

• It comes from accepting cookies from a specific website

How does a REMARKETING do in Advertising?

• It is expensive, but efficient technique to use

• To remind the same people to purchase the same or new product again

• It is cheap, but less efficient technique to use

• To market back again towards existing audience who knows about the product